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The Minieri Memo™

MAGAZINE FOR THE MODERN ENTREPRENEUR

Join author Thomas Minieri as he takes a deep dive into the most pressing business topics relevant to entrepreneurs and business owners.
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By Thomas Minieri 10 Feb, 2024
While many people try to avoid arguments at work, constructive disagreements can often lead to creative solutions. Left unchecked, however, these discussions can quickly head in an unhealthy direction and foster a negative atmosphere. To build a culture of innovation and open communication, leaders must foster healthy disagreements among their teams while ensuring things don't get out of hand. Below, 15 members of Young Entrepreneur Council share their tried-and-true tips for encouraging constructive disagreements in the workplace.
By Thomas Minieri 10 Oct, 2023
Finding a serious customer is hard work. Asking some of these questions may make it easier to find and keep them. Not every customer is a good fit for every product. What is one question to ask or approach to use to test how serious a prospect is about making a purchase?
By Thomas Minieri 01 Aug, 2023
When you start a business, not only do you have to convince potential customers you can solve their particular problem, but you also have to convince them that your business can solve their problem better than any other company can. Differentiating yourself from your competition in this way is essential if you want to succeed in your niche and build a loyal following of customers. But what steps do you need to take to do so? In this article, Thomas Minieri plus 11 other business leaders from Young Entrepreneur Council share their insights on what new entrepreneurs should do when it comes to differentiating themselves from their competition and what steps they’ll need to take to ensure their success.
By Thomas Minieri 31 Jul, 2023
If you want to start a business on the cheap, then you’ve got to put everything on the line because you’ll need at least some money for basic living expenses and advertising. Get a handle on your marketing skills and get away from small-scale random acts of marketing that produce little to no results to work toward the fast track to success.
By Thomas Minieri 13 Apr, 2023
When determining your marketing budget, there are several key factors to consider. Marketing encompasses everything from branding and website development to communications and sales. It is a big header, and each component needs to be well thought out to ensure your entire marketing system is firing on all cylinders.
By Thomas Minieri 17 Nov, 2021
Is your logo more than five years old? Is it more than ten years old? Google changes its logo almost every day, and people aren't forgetting where to search for things online. Is your business name dated and holding you back from gaining new opportunities? If so, make like Elsa and let it go. Change doesn't mean you forget the hard work you put in during your startup years. Come up with something fresh and new that will take your company to the new heights it deserves.
By Thomas Minieri 17 Nov, 2021
Your business’s first attempt at creating a website may have focused on necessary product information, your logo and color scheme and basic functionality. At that time, though, you may not have truly considered how your visitors use the site and, therefore, may not have produced the results you were hoping for. To get the most out of your website, you must take a look at the full user experience. To help guide you, Thomas Minieri and fellow members of Young Entrepreneur Council offer 14 factors all companies should consider when redesigning their websites and explain why these particular factors can have such an impact on the way your users experience your business.
By Thomas Minieri 10 Aug, 2021
There are many reasons why a person's career idles, but it will likely happen to just about everyone at some point. Personal issues, an economic crisis, a creativity block or financial trouble are just a few factors that might cause a person to lose their passion for work. Realizing that your career has stalled or that you've lost passion for something you once loved to do can be frightening and overwhelming. It's enough to send some people into despair and depression. Here, Thomas Minieri with fellow Young Entrepreneur Council members weigh in with advice on what they would do—or have done—when faced with the same problem.
By Thomas Minieri 15 Jul, 2021
So, you have a great business idea and a basic foundation of your vision. Your next step, before pitching to investors or even thinking about launch day, is to write a solid business plan. A business plan serves as the guide to your business’s beginnings by laying out potential stumbling blocks and fielding your target market. However, crafting one isn't always as easy as it seems. Below, Thomas Minieri and eight fellow members of Young Entrepreneur Council explain what they wish they'd known when they were writing their first business plans and why that would have helped them.
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