Published in INC | July 31, 2024 | Author: Thomas Minieri and YEC Members -- “Initially crafted to help tech startups achieve rapid growth, the Lean Startup methodology has since transcended its original audience, proving invaluable to large corporations as well,” Reis says. “By leveraging principles such as validated learning, rapid experimentation, and continuous customer feedback, even established enterprises can navigate uncertainty and foster innovation.”
This allows businesses to iterate quickly, minimize waste, and create products and services that resonate with their customers. So, how are businesses actually using the lean startup methodology? Here’s how eight business leaders think lean to produce big results for their businesses.
Testing Before Implementation
Thomas Minieri, founder of Lemonade Maker, an entrepreneur coaching franchise based in Charleston, South Carolina, says that utilizing the lean startup methodology allows his company to test new ideas before introducing them to franchisees.
“As a franchisor, I have to be careful not to mandate new methods or services that have not been fully vetted,” says Minieri. ” By keeping our company-owned location running like an innovative startup, and by getting the customers of our company-owned location involved in a fun and intriguing way, we are able to stay agile and nimble.”
Read the full article on INC.
—Thomas Minieri, Founder & Author
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