I turned my $30 startup into an innovative $12M national franchise system in ten years without funding or debt.
I trained and managed a team of 23 franchisees and over 50 employees—and lived to tell about it!
I acquired $2.5M of commercial real estate, which became the foundation of my passive income portfolio.
My extraordinary art and entertainment empire reigned supreme from 2006 to 2017. It grew from a $30 backroom closet startup to a sixteen location luxury dance hall franchise system that spanned six states, employed over 50 professionals, and surpassed $12M revenue; and I accomplished all of this in just ten years, without funding or investors, and without taking on any debt.
Through dozens of innovative ideas, I transformed my dated industry into an entirely unique experience. Our company culture was captivating and contagious. Customers became raving fans and cast members turned into loyal brand ambassadors.
As an expert-level coach, I personally trained and/or created the teaching systems to train over one hundred professional artist/instructors and thousands of students—some of who are showcased in these videos.
I created an aesthetically beautiful brand and personally designed and oversaw the construction and startup of sixteen gorgeous franchise facilities, most of which hit their breakeven point in under three months. I also directed and hosted dozens of large-scale productions, many of which generated six-figure revenue in one day.
The extreme sales process I created and implemented allowed my team of inexperienced artists to sell over $12M in luxury services. My method eliminated fear, friction, rejection, and objections; and the numbers validated its effectiveness. Our average sale price was $420, which equated to over 28,000 sale transactions, all conducted by art-minded individuals with little to no sales experience!
In 2011, I hired a team of developers and created a software application that was years ahead of its time. Along with our concierge call center, it systemized nearly every aspect of our company's operations—from training to scheduling to sales—and provided numerous innovative features for our customers.
During the economic crisis of 2009, my company acquired $1.3M in distressed commercial real estate assets, which included two historic properties that required extensive renovations. After holding these rental assets for about seven years—collecting over $20,000 in monthly rental income—they were sold in 2017 for over $2.5M combined.
After a decade of massive success as an innovator and entrepreneur, I sold my company and took a healthy seven-figure exit-stage-left.
Today, I share my unique and creative approach to business, innovation, sales, and marketing with my clients through my Lemonade Maker® education brand.
Thomas Minieri is an American entrepreneur and author. He ventured into the crazy world of entrepreneurship a broke artist in his mid-twenties, having just $30 to his name. Through persistence and determination, he grew his business to seven-figures annual revenue and beyond within seven years, all without startup capital, without investors or funding, and without taking on any debt.
His business model was so successful that he franchised his company and, within four years, sold twenty-three franchise territories in six states. His company employed over fifty professionals and revenues surpassed $12 million.
After a seven-figure exit strategy, Thomas took time off to recharge and spend with family, then set out on a new mission to empower and equip other entrepreneurs with the knowledge and tools they need to succeed, through his business education brand, Lemonade Maker®!
Thomas is a long-standing member of the Young Entrepreneur Council, a Forbes contributing author, and has been featured in Business 2 Community, Inc, Mashable, Readwrite, and BuiltIn.
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