Lemonology® Tour Scene 2: The Origins of Innovation™

My book, Lemonade Maker®, chronicles my entrepreneurial journey and outlines my methodology for turning my biggest challenges into my greatest successes. Achieving success begins with the ability to recognize the four types of lemons that we as entrepreneurs will encounter. These are the Origins of Innovation.

1. Self-Imposed Lemons are internal struggles, such as fear of failure, lack of proper business education, or self-doubt that hold you back from reaching your true potential.
2. Status Quo Lemons seek to shackle you to worn paths of accepted success, encouraging conformity while discouraging innovation.
3. Lemons of Complacency tempt you with comfort when your focus should be to continually improve your company by disrupting your own existing systems.
4. Lemons of Chaos & Crisis rattle you to your core, bringing you to the edge of disaster where many do not survive. 

The strategies and philosophies presented here are designed to help you find real success as an entrepreneur by learning not only to overcome the impossible through expert problem-solving and creative thinking but to also become remarkable despite the challenges.

Life gives entrepreneurs an extra dose of lemons. Fight back with Lemonade Maker® strategies and turn your BIGGEST challenges into your GREATEST successes!

Lemonade Maker® features 101 proven LEMONOLOGY® strategies for success and will teach you how to build a remarkable company by not just solving  problems, but by looking at problems for what they truly are—an opportunity to create something  amazing!

These are the overarching themes found in the Lemonade Maker® book; they are the founding principles shared in our Inner Circle mastermind groups; and they are taught and examined in our Lemonade University™ courses and workshops.