Lemonade Maker
Lemonade Maker
MARKETING STRATEGY

Core-Out Marketing™

In this must-watch 4-part training video series, veteran marketer and Lemonade Maker® advisor Bill Deeter shares his brilliant Core-Out Marketing™ business development philosophy.

  1. How to create a compelling mission and vision statement
  2. How to build audiences
  3. How to get ahead of your competition
  4. How to interpret your marketing analytics
  5. Top 29 advertising methods
  6. How to build a winning business development team
  7. Skills you need to develop to become a successful marketer

Register for the Core-Out Marketing™ marketing training course and get one year of Lemonade Maker® Mastermind access—FREE!

Register & Watch NOW →

Lemonade Maker® University presents the Core-Out Marketing™ Strategy!

With everything in marketing and advertising going more and more digital, is traditional marketing dead or are there strategies from the pre-digital age that could help us today?.

And can some of these more timeless strategies—that we don't hear about too much anymore—give us a competitive advantage when it comes to marketing and promoting our businesses.

To help us answer these questions, Thomas Minieri—host of the Lemonade Maker® LIVE YouTube Show—interviews Mr. Bill Deeter, an advertising and marketing veteran with over 40 years of experience working with Fortune 500 companies and managing over $100,000,000 of marketing spend.

Core-Out Marketing™ Training →

FREE Must-Watch Video Training!

Thomas Minieri here! I am excited to welcome my good friend and Lemonade Maker advisor Bill Deeter, who shares his thought-provoking Core-Out Marketing™ strategy for business development and growth.

ACT I: What is Core-Out Marketing?

Discover the Core-Out Marketing™ philosophy and learn how it can help you grow your business using timeless, but often overlooked, marketing strategies.

ACT II: Building Audiences

Further develop your Core-Out Marketing™ strategy by learning how to create audiences and brand ambassadors, understanding SWOT analysis, and creating a captivating selling proposition.

ACT III: Your Marketing Tool Belt

Learn the strategies required to properly interpret your marketing analytics including understanding the difference between quantitative and qualitative analysis. As bonus, Bill shares a detailed list of 29 marketing methods you can implement and add to your tool belt. Plus get strategies for suggested advertising spend, how much to spend and when.

ACT IV: Building a Winning Team

Bill reveals best practices for team building, his take on artificial intelligence including benefits and limitations, plus the traits required to become a successful marketer. To conclude his Core-Out Marketing™ course, Bill share actionable strategies you can use to make your business better right now!

Click the button below to get started with Bill Deeter's Core-Out Marketing™ course for entrepreneurs and marketers.

Watch Core-Out Marketing™ Training →

William R. Deeter is a University of Toledo graduate with a BS Degree in Mass Communications. The first 19 years of his professional life in marketing and communications were spent working for Fortune 500 level corporations and privately held multi-national companies. Owens Corning Fiberglas, Air Products and Chemicals, Johnson Wax and M&M/Mars are the employer names most recognized. 

In 1985 Mars Inc. became William R. Deeter Associates Inc’s first public relations client. The full service agency was set up as a boutique-type operation that worked with no more than 10 active clients at any time.

The agency’s creative billings/spends have ranged from $750K to $4M based on the annual mix of clients and creative plan requirements. So far Deeter estimates agency lifetime (37 years) gross income to be approximately $100+M. Staffing for the agency has gone from 1 to 25 professional communicators annually and leveled out at 10 to 12 skilled full and part time staffers.

Over its history, Deeter has worked with Mars, Inc., Johnson & Johnson, Roche, The Walt Disney Company, Meridian Diagnostics, Mission Pharmacal, Scuba Pro, Master Foods, Crystal GeyserWater Co., and The United States Olympic Committee. In addition, Deeter has worked with and raised more than $100M for numerous regional, national and international nonprofits including The Center for Nutrition, The International Center For Sports Nutrition, The American Heart Association, The National Stroke Association, Bucks County Council on Drug and Alcohol, The Princeton Dental Resource Center as well as USA Boxing, USA Swimming, USA Weightlifting and USOTC.

William (Bill) Deeter and wife Linda now work with two to three clients per year and split their time between Charleston, SC and Steamboat Springs, CO.

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