The concept of making other people feel special and important was at the core of every innovation I implemented into my company. It's easy to make things about yourself. It’s challenging to make things about others. If you want to be remarkable, then follow this rule. You will be unique because most people in business do not possess the ability to be selfless nor would they recognize selflessness if it smacked them in the face.
We gave everyone around us, customers and staff, attention and made everyone feel special in some way. We kept our private life private because the focus was exclusively on others. We knew everyone’s name, and we knew everyone’s situation. We knew the state they were in when they first arrived at our business, we knew where they were presently in their journey, and we knew where they wanted to be in the future.
There is bound to be drama when you have sixteen franchise locations and over 50 employees working in your company. These characters, many of whom were our franchisees, had unbelievable opportunity right there in the palm of their hand, but their self-centeredness prevented many of them from getting what they wanted. Get the full story in Lemonade Maker: The Book. In the meantime, get plugged into a Lemonade Maker® Inner Circle to learn how to best handle the wide variety of personalities you will encounter as an entrepreneur.
The Romantic was more concerned with her own personal life, desiring love and fame. Bettering the lives of her customers and staff was an afterthought. Had she kept her personal life outside of her business, she could have been tremendously successful.
The Hustler wanted money and was willing to take advantage of his customers to get it. If The Hustler had used his skills for good, he would have positively changed the lives of many people, and money would have flowed his way in droves. But he was impatient and greedy, and it cost him everything.
The Egotist was addicted to attention. She didn’t want a business; she wanted a shrine to herself. Had she given her customers and staff the attention she demanded others give her, she would have experienced real success.
The Sideliner is a naysayer who critiques others as a defense mechanism. He does not want others to know how scared he is to fail. His fear of failure leads him to criticize others from afar which gives him a false sense of authority.
The Cheapskate held on to her money so tightly that she suffocated her business. It was a case of missed opportunity. Think of all the people whose lives could have been positively changed had her business not closed?
The Analyst spent her days planning instead of doing. She missed the mark by failing to show up for her customers and staff members and for treating them as data instead of people. She was preoccupied with the idea of being a business owner and gaining accomplishments for herself instead of striving to help her customers and staff members achieve their goals.
The Opportunist and her cohorts abused their customers, weaponizing them and using them to fight their emotional battles. Playing the victim got them temporary attention, but ultimately costs them everything as their customers got tired of paying money to listen to their drama-induced rantings.
The Coward is spineless soul who succumbs to mob mentality. He is a long-standing satisfied patron who suddenly—out of the blue—jumps on the defame train the moment drama ensues.
The Trust Fund Kids were self-absorbed elitists, putting the needs of their family and their family legacy above the needs of their customers. Had they cared about other people’s families as much as they cared about their own family, who knows the positive impact they could have made?
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